Willamette: the Pinot Noir Auction benefiting the JBF Food and Beverage Investment Fund for Black and Indigenous Americans


WILLAMETTE: The Pinot Noir Auction, in its fifth year in 2020, is the leading event to showcase Willamette Valley Pinot noir while helping support the promotion of this exceptional Oregon wine region.

At Willamette: The Pinot Noir Auction, influencers of the wine trade get to experience what makes Oregon remarkable, exemplified in unique expressions of Pinot noir and Chardonnay from some of the region’s top wineries. 

From August 3 - 7, 80 wineries and winemakers will host a series of collective virtual tastings and one-on-one virtual tastings to introduce their wines. Starting on August 11, registered trade will have access to the online auction site and can begin placing bids. Bidding continues through August 13, when the event culminates in a live, virtual close of the Auction, hosted by esteemed auctioneer Fritz Hatton. 

For the 2020 Auction, the Willamette Valley Wineries Association is pleased to announce a charitable partnership with the James Beard Foundation's Food and Beverage Investment Fund for Black and Indigenous Americans, as part of the Foundation's Open for Good campaign. All funds raised on lots beyond their opening bids, as well as through the paddle raise pledge, will go to the F&B Investment Fund.

Proceeds from Auction lot opening bids support the marketing, branding and education efforts of the Willamette Valley Wineries Association. Further details about the auction can be found at the link below. If you are interested in making a donation directly to the JBF Food and Beverage Investment Fund for Black and Indigenous Americans, we welcome you to do-so on this page.

Thank you for your support!

Instagram: @wvauction


of $1,000,000.00 Goal
 6 Supporters
Donate before: Thursday, September 30, 2021
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Supporters (6)

  • Michael M


    Fairsing Vineyrard is pleased to make a donation to the James Beard Foundation on behalf of the WVWA Willamette Pinot noir Auction.

    3 months ago
  • Shirley B


    Elk Cove is happy to support this important effort for our partners in food and wine hospitality.

    5 months ago
  • Eugenia K


    Thank you for leading this work

    5 months ago
  • David A


    5 months ago

  • Evelyn E


    5 months ago

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